Brand Development. Architecture. Interior Design.

G.E.B. = Lollapalooza after party. 

The Chef wanted his non-traditional sandwiches to be served in a space that felt familiar and grounded. We looked to the classic American general store as a retail space that embodied those qualities. To contrast with the landmark building that housed the restaurant, we abstracted and streamlined the aesthetic while preserving the experiential qualities.

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Project Information and Credits:
Firm: Avery Architecture & Design
AAD Project Team: Venessa Jimenez, Design Intern; Roland Solinski, Architecture Intern
Location: Chicago, IL
Scope: New quick service restaurant build-out
Services: Brand & aesthetic concept development; Full architectural and interior design
Size: 3200 sf, 28 seats
Budget: Approx. $300k for all construction & FF&E
Client: Graham Elliot
MEP Engineer: Cartland Kraus Engineering
Builder: LR Hein Construction
Photos: Terese Poulos
Project Duration: Ten months, start of design to opening