Brand Development. Architecture. Interior Design.

An Updated Classic Stage for for Re-imagined Classic Sandwiches 

After earning two Michelin Stars at his namesake restaurant, Graham Elliot wanted to try something different. Grahamwich was meant to be a quick casual restaurant serving the Chef’s take on classic sandwiches to office workers and tourists.

The space for the new restaurant was in the landmark Tree Studios. It was unique for a retail space in that it was only 16 feet wide but had ample natural light from windows at either end. One set looked out on busy State Street, while the other faced a large private mid-block courtyard.

The Chef wanted his non-traditional sandwiches to be served in a space that felt familiar and grounded. We looked to the classic American general store as a retail space that embodied those qualities. We abstracted and streamlined that aesthetic while preserving the experiential qualities.

Project Information and Credits:
Firm: Avery Architecture & Design
AAD Project Team: Richard Avery, Design Lead; Venessa Jimenez, Design Intern; Roland Solinski, Architecture Intern
Location: Chicago, IL
Scope: New quick service restaurant build-out
Services: Brand & aesthetic concept development; Architecture and interior design
Size: 3200 sf, 28 seats
Budget: Approx. $300k for all construction & FF&E
Client: Graham Elliot
MEP Engineer: Cartland Kraus Engineering
Builder: LR Hein Construction
Photos: Terese Poulos
Project Duration: Ten months, start of design to opening