As Culinary Director for the music festival, the Chef entertained after the shows at his Michelin two star restaurant. This was not an ideal venue, and was often left worse for wear.
G.E.B. was a place to take bands after Lollapalooza. Rock & roll was in the restaurant’s DNA. To develop the aesthetic concept, we paired music with its close cousin religion, and used religious symbolism as a subtle contrast to shape the restaurants identity.
Those two ideas come together in the large open kitchen that is both stage and alter, where the chefs both perform for the customers and carry out the sacred task of cooking.
Project Information and Credits:
Firm: Zimmerman Weintraub Associates
ZWA Project Team Roles:
Richard Avery & Matt Rose, concept development
Sorry Design, website design and programming
Richard Avery, art & editorial direction and text